TRUEHAVEN CAPITAL

Frequently Asked Questions


Answers to the questions we hear most often.
If yours isn’t here, we’d welcome the conversation.

Working With Us

What makes TrueHaven Capital different?+
Most firms want to replace your current adviser and take over everything. We don’t operate that way. We’re built to come alongside what you already have, find what’s being missed, and fill those gaps — whether that’s tax strategy, planning, or investment structure. And if it makes the most sense for your situation, we’re glad to step in and manage everything under one roof. If we don’t believe we can add meaningful value, we’ll tell you so honestly in our first conversation and help you find someone who can.
How do you charge for your services?+
As an independent RIA, we are fee-only. That means no commissions, no product sales, no kickbacks — we believe those create a conflict between our interests and yours. Because we aren’t tied to any products or platforms, we have full flexibility to recommend what’s actually best for your financial situation. Fees are structured based on your needs: flat fee, hourly, or AUM. We’re straightforward about cost and hold ourselves accountable to delivering value.
What’s the first step to getting started?+
A no-obligation conversation. We want to understand where you are, where you’re trying to go, and what’s standing in the way. From there, we’ll give you an honest assessment of how we can help — and what that would look like in practice.
Is there a long-term commitment?+
No long-term lock-ins. Our services are provided under a written agreement, and you can end the relationship as described in that agreement. We’d rather earn your trust over time than require it upfront.

Tax, Investments & Your Financial Picture

Can you help me lower my tax burden?+
We are not tax advisers but look to assist in understanding, analyzing, and implementing tax optimization strategies and action plans. Tax planning can meaningfully affect long-term outcomes, and opportunities are often overlooked. We take a comprehensive approach — analyzing income, investments, business structure, and timing — to build a strategy that is proactive rather than reactive. We always recommend that any tax-related decision or strategy be discussed with your CPA or tax adviser.
Do I have to transfer my accounts to work with you?+
Not necessarily; some clients have us manage everything, others just want planning and strategy while keeping their existing accounts in place. We’re flexible because every situation is different.
How do planning, taxes, and investments connect?+
They have to work together to work well. A strong investment return can be undermined by a poor tax strategy. A solid plan falls apart if cash flow isn’t accounted for. Each piece of your financial life has a direct effect on the others, and we want to help you connect them.
How much of my time does this take?+
We’ve built our process to be as low-friction as possible. You shouldn’t have to become a part-time financial analyst to benefit from good advice. Important decisions do take some focus and time, but you choose how involved you want to be. Some clients prefer minimal involvement; others want to spend as much time as it takes to fully understand their financial picture, and we’re available for that too.

How We Invest

What is hedged equity, and why do you use it?+
A hedged equity position holds stocks while also holding instruments — typically options — intended to reduce the impact of large market declines. The trade-off is real and worth stating plainly: the same structure that seeks to limit losses also limits gains, so a hedged position can be expected to lag an unhedged one in strongly rising markets. We use it because we think a steadier path matters for families living on a portfolio or approaching a liquidity event. It does not eliminate risk or guarantee any outcome.
What are the Optimal ETF Portfolios, and who are they for?+
They are risk-managed, multi-asset model portfolios built around the same hedged-core approach we use for family-office clients, delivered through low-cost ETFs in four risk profiles. They can be used by both individuals and other RIAs looking for a model to use with their own clients. They are models — actual accounts will differ from the model and from one another, and all investing involves the risk of loss.
What are alternative investments, and are they right for me?+
Alternatives are investments outside traditional public stocks and bonds — private funds, real assets, managed futures, and similar. They can behave differently from public markets, which is the point. They are also speculative, often illiquid with no ready secondary market, less regulated, higher-fee, and not suitable for every investor. We support clients who choose to invest in them with research, due diligence, and manager oversight, but every investment decision stays with the investor.

Concentrated Stock, Giving & Family Office

What is a Section 351 exchange?+
It is a transaction intended to qualify under Internal Revenue Code §351: contributing appreciated securities into an exchange-traded fund in exchange for shares of that fund, in a transaction intended to be tax-deferred. It is one approach some investors consider when they hold a concentrated, low-basis position they cannot comfortably sell. Whether a specific transaction qualifies is a tax question for your own tax counsel — we express no view on any tax matter.
How is a 351 exchange different from selling, or from an exchange fund?+
Selling is simple and immediately taxable. An exchange fund typically involves a multi-year lock-up. A §351 contribution is intended to be tax-deferred and results in shares of an ETF. It also carries its own risks: the transaction may not qualify, the contributed pool generally must meet a diversification standard, and you lose the ability to manage or harvest losses at the individual tax-lot level. There is no assurance the intended benefit is realized.
I hold a large position in a single stock. What are my options?+
More than most people expect, and the right answer depends on your cost basis, your timeline, your broader tax picture, and what the position means to you. Approaches can include staged selling, charitable strategies using appreciated shares, hedging the position, or a §351 contribution. Each carries different tax, liquidity, and risk consequences, and each needs your own tax counsel involved. We are glad to walk through the landscape with you.
How do you help with charitable giving?+
We help families think through what they want their giving to accomplish, then coordinate the mechanics — donor-advised funds, gifts of appreciated stock rather than cash, and multi-year giving plans — working alongside your CPA and attorney. For families who want it, giving becomes a deliberate part of the financial picture rather than a year-end scramble. We do not provide tax or legal advice.
When does a family actually need a family office?+
Usually when coordination cost gets high: several entities or accounts, a business, real estate, illiquid holdings, multiple advisers who do not talk to each other, and a next generation entering the picture. The signal is less a dollar figure than a complexity threshold — when nobody holds the whole picture, things fall through the gaps. Our family office services carry a minimum relationship size, and we will tell you honestly whether it is a fit.

Still have questions? We’d be glad to answer them personally.

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Our Convictions

What does “fee-only” mean, and how is it different from “fee-based”?+
Fee-only means all of our compensation comes from our clients — no commissions, no product sales. “Fee-based” sounds similar but means something different: those firms can charge a fee and also earn commissions on products they sell. We are not affiliated with a broker-dealer, so selling you a product isn’t a way for us to get paid. You can verify how any adviser is compensated in Item 5 of their Form ADV Part 2A.
What does it mean that TrueHaven is a faith-based firm?+
We believe wealth is a stewardship responsibility, not an end in and of itself. The Bible is clear that everything we have belongs to God (Psalm 24:1), and our role is to help you manage it faithfully — with wisdom, generosity, purpose, and a long-term perspective. That shapes how we advise, not just what we advise.